We have shared the strategic approaches to optimize your Facebook Ads Wellington towards success in engaging with your target audience. Let us dive deep for more.
Facebook is the world's largest social media site, with over 1.62 billion monthly active users, equating to almost one-fifth of the earth's population. This means that countless potential customers are available for SEO Wellington and your business to connect with through Facebook marketing. We recommend using Facebook ads to grow your audience base.
Why Are Your Facebook Ads Not Working?
Facebook advertising is misunderstood a lot of times. While it might seem like everyone throws money at ads and hopes they'll sell well, that's not how it works. Facebook is a social network where people go to catch up with their friends - they're not actively shopping there like people who search on Google. Suppose your company already has an established online presence. In that case, you may want to focus on getting them interested in what you're selling first so that you can lead them back to your Facebook page or website indirectly through likes, shares, etc.
Top 6 Ways to Optimize Your Facebook Ads
If you're already running Facebook ads and they aren't working, don't fret - we have some top tips for optimizing them, or if you aren't sure where to begin, we can help!
1. Outline Your Campaign Goals
The first thing you need to do when you set up an ad on Facebook is to choose a goal for your campaign. This will allow you to make the most of your budget and help determine the results your ads will likely bring in if they convert into the desired action. Facebook has three different types of conversion, driven by traffic and outlined by their ease of measurement: "Likes, People Engaged, and Conversions." When setting up any advertising campaign, you must understand both the strengths and weaknesses as well as side effects as this helps to make better-informed decisions - allowing for better analysis of similar movements in terms of comparing them. If not, you risk spending money on advertising campaigns with little or no return, which brings us back to choosing a clear goal.
2. Turn Your Most Engaging Posts Into Ads
When you post a status update on Facebook, there's a good chance of getting feedback from your friends and other contacts. So, if you have an update that brings a lot of activity, such as likes, shares, or comments, you know that it resonated with your network, so you will probably do well in becoming the centerpiece of an ad campaign. You must right-click and use Facebook's boost feature to get it in front of even more people.
3. Research Your Competition
We suggest looking at what your competitors are doing on social media, just like Facebook shows you feeds of videos you might find interesting or noteworthy when you scroll past them. Genleads have no desire to copy your competitors, but it is worth seeing how they're doing things and what's working or not for them. Over the last few years, Facebook has made a big effort to make data-sharing more transparent and open – which only goes towards helping its users get value from the platform.
4. Get Your Targeting Right
You could have the best recipe book in the world, but if you keep serving your recipes to the wrong people, you're going to end up wasting a lot of time and energy with little to show for it. Facebook has various options for reaching your ideal audience, so it's important to understand which route works best for you and what type of people want to hear about your business ideas or new products introduced onto the market.
6. Retarget Visitors
Facebook ads are one of the most popular PPC and SEO Wellington options. Facebook allows you to retarget users who have clicked on your content or visited your website. This is a great way of keeping your target audience engaged until they're ultimately ready to convert from an ad.
If you want to know more about Facebook Ads Wellington, why not book a free, no-obligation digital marketing consultation for your business with us?